As one of the first social networking sites, LinkedIn has been around since 2003 and is now the most popular professional social network.
If you have a business where you deal with professionals (think doctors, lawyers, accountants, recruiters…) then LinkedIn is where you need to be.
In the past year, the number of people using LinkedIn each month has more than doubled.
That’s a massive jump in the number of people using LinkedIn.
In fact, two new members join LinkedIn – per second! Over 40 Million of these users are in the USA alone.
LinkedIn has now hit the 135 million member mark, with members residing in over 200 countries. That’s a lot of eyeballs. And where the eyeballs go, so should you.
Consider who your target market are
and read on…
If your target market are in the 35 to 50+ age bracket, then LinkedIn is where you need to spend your time.
Consider the following fast facts:
- 26% of LinkedIn users are aged 18-34
- 70% are aged 35 or over
- 75% of LinkedIn users are college educated
- 39% of LinkedIn users make over $100,000 annually
- 69% of all users make at least $60,000
- 51% of users are male/ 49% are female
- 77% of user have no kids aged between 0-17 years old
LinkedIn certainly is a site that attracts a more mature, affluent, higher educated audience. Are these your target market?
We’ll help you connect with them right now…
LinkedIn is also unique in some of the functionality it offers to its users.
As a site designed for business professionals, there are over one million Groups where members share insights and knowledge. What a great way to mix and mingle with your target audience!
The question and answer section is hugely popular and somewhere where you can easily and quickly establish yourself as an expert in your niche – IF you know what you are doing.
As with all social media sites, there is a right way and wrong way chat and engage online.
It is this site specific etiquette that causes the most issues for people because if you get it wrong, you’ll just be wasting your time and effort.
No more so is this vitally important than on LinkedIn. They’re professionals and they expect you to know what you are doing.
Not sure how to use LinkedIn? Perfect. We’re here to help you.
Our easy to follow, step-by-step videos show you exactly how to set up your LinkedIn profile, ask questions, create and join groups, plus so much more. All at your own pace.
Get started and start connecting today.